The work aimed at protecting intangible assets is led by founding partner Ms. Patricia Peck, 1st place in the Intellectual Property national rank. The digital marketing area is coordinated by the partner Mr. Leandro Bissoli in what concerns the protection of the Digital Brand, its actions on the web, social media, the use of campaigns and applications, as well as the response in the image crisis or the need for removal Of content.
In the area of Cybersecurity, which is headed by Ms. Caroline Teofilo, the firm develops and applies a complete methodology with the PDCA model in three fields: technology, processes and people. From the drafting of policies to employee contract termination in order to avoid data leakage and cyber-attacks, allied with the compliance area led by new Peck Law partner Mr. Marcelo Crespo, Peck Law reinforces the legal protection and adequacy of companies in the digital world.
The digital economy has led to a global shift in the ways we do business. To ensure reliability and good performance it is essential to provide the proper legal protection of digital businesses, area led by the partner Mr. Marcio Chaves. Allied to this performance, the partner Ms. Sandra Tomazi performs all the legal shielding of IT contracts to avoid suppliers and employee-related legal issues.
Our view of the world.
We live in a digital and connected society, in which technology intensifies, speed up and democratizes human relations. Social wealth is based upon intangible assets, such as brands, trademarks and know-how.
We understand that WHEN SOCIETY CHANGES, THE LAW MUST CHANGE TOO, EVOLVE. The new legal role is interdisciplinary, encompassing all traditional areas of the law.
We call that DIGITAL LAW.
(Português) O objetivo do Peck Advogados com a publicação deste documento é estabelecer o padrão mínimo de conduta profissional e orientar o desenvolvimento dos trabalhos de modo a garantir a aplicação das melhores práticas de segurança digital que permitam proteger a integridade dos dados e da reputação do escritório, de seus clientes e colaboradores, dentro de um cenário mais tecnológico, com o aumento da mobilidade e do compartilhamento de informações.
Dessa forma, todos os advogados, sejam eles associados, sócios de serviço ou de capital, são responsáveis por cumprir os Princípios Éticos e de Segurança Digital descritos.
The law firm Patricia Peck Pinheiro Advogados supports the iStart Institute, created in 2010, by our founder and specialist in Digital Law, Dr. Patricia Peck Pinheiro.
The iStart Institute has the mission to educate in Ethics and Digital Safety. Acting directly with schools to support the enabling of students and teachers in facing the new challenges of the Digital Society and the ongoing use of technology in the classrooms and out of them.
Conscious individuals become better citizens, enhancing their capabilities on choosing their representatives and acting directly for the improvement of their community. Read more