Black Friday is an important date in the November calendar for companies' commercials and for their team to be prepared to avoid problems with consumer purchases and possible fraud involving their brand, the partner at Peck Advogados Henrique Rocha, DPO, prepared 9 unmissable tips for you, stay tuned:
- Create and execute a communication and promotions plan according to the sector, company profile, competitors and market sales history;
- Keep your contact channel monitored and categorized to respond to complaints during the period, this speeds up activity and streamlines service, bringing more accuracy and understanding to the numbers made on that date;
- Monitor, take down and dispute fraudulent domains (.com.br and .com) that may impersonate your brand;
- Establish active warnings, alerts and guidelines on the webpage, including a dedicated FAQ;
- Update the purchasing process, limiting purchase volume and establishing operation execution time to avoid overloading of sales (customers who do not purchase and block the stock or who purchase and cancel the sale – there are already histories of measures taken by competing companies purchasing all the opponent's history and canceling the purchase after Black Friday);
- Reinforce the stock of products, especially those with the most expected sales;
- Strengthen digital resilience with website access controls and user authentication;
- Train customer service staff, especially for the period;
- Have an up-to-date and trained incident response protocol to mitigate image or operational damage.”